Why is this here?
The Strategy Behind It
At the center of this funnel is a Video Sales Letter (VSL).
But instead of placing it at the end of the funnel like most people do, we put it at the center of the entire content ecosystem.
Organic content (Twitter, Instagram, YouTube, etc.) drives traffic to the VSL page
The VSL educates, builds trust, and qualifies the viewer
Two things can happen from there:
If they’re ready, they apply immediately
If not, they’re captured via a lead magnet, and enter the email nurturing system
Emails reengage them, reinforce the message, and direct them back to:
The VSL
A $1 filtered offer (e.g. mini community)
A $100 strategy session
A $1K–$5K+ core solution
It’s not about pushing harder.
It’s about structuring value so that qualified people pull themselves in.
This strategy map was created to visually demonstrate how content can drive conversions without relying on complicated sales funnels or endless outreach.
It’s built around one key belief:
“The best funnel is the one that turns attention into action—on autopilot.”
This isn’t theory.
This is the exact structure I’d use to take a creator from scattered posting to a clear client-acquisition engine.
What Happens Next
✅ We build the VSL together: script, shoot, structure
✅ You start pushing content → all roads lead to the VSL
✅ The lead magnet and follow-up system do the rest
✅ No more chasing — the system handles the sorting
This isn’t just a funnel.
It’s an operating system.
BONUS
Let’s take your expertise, package it clearly, and build a Leverage OS™ that runs without pressure.
The first step is simple:
We talk.
No pitch. Just a look at what’s possible.